Profile of Srinivasan Natarajan, Toronto, Canada

                                                                WRITER AND ANALYST  

By SRINIVASAN NATARAJAN

                                                            

OBJECTIVE AND GOALS

I desire a challenging position as a communication and public relations professional with a mission to be a vital part of the organization that encourages learning and has a proactive working environment so that I grow with it and gain valuable experience. My initial goal is to begin as a communication co-ordinator in a news agency where I get an opportunity to develop my communication and public relations skills. The skills gained will be positively and effectively used for further growth within the organization. In five years I like to see myself reaching the higher management position.

MY BRAND

Effective Writer and Analyst

BRAND DEFINITION

As a reporter I am gifted with the skills to analyze and interpret information with ease. This has been vital to demonstrate the ability to communicate effectively. Creative talent, technical expertise and an eye to details has sharpened the skill to communicate effectively to readers and other related agents.

I am an effective writer with the skill to multi-task under constant deadline pressure. As I strongly believe that ‘’skill set is important. But mindset is most important,’’ I use database, maps, and public records as source materials to effectively analyse and communicate my view on an issue of social and economic relevance. This got me the “Best Reporter” award.

For me communication is vital. I know how to get an instant fix on what’s hot and what’s not for my target audience. I have tried to use the media to focus attention on specific issues that has a large impact on the community. Effective writing combined with a good skill to analyse and interpret information has been the key to the success of my news stories. The skill to write effectively has made my stories wound up on the front page of the newspaper

Besides effective writing, the knowledge and vision to prepare media kits for the prospective advertisers is worth a mention. Helping writers in research was part of my internship program. All these experiences put together helped me to develop a sense of solid news judgement, which distinguishes me from other communicators.

 My major task as a reporter has been to collect information and prepare stories that keep people informing about local, state and national events. The facts about events and news are analysed before I start to write or report stories about them. This is where I demonstrated my skill to analyse issues in-depth.  

I have been successful to provide views on current issues, news tips and investigative leads. What makes me unique is my strong work ethic and passion for communication. Writing for the print, web and social media gave me the leeway to become an effective writer. Journalistic excellence with the skill to write effectively makes me a perfect match for a career in Corporate Communication and Public Relations.

POSITIONING STATEMENT

A highly talented, energetic and enthusiastic person with enomorous experience in the fields of event management and reporting stories on print, social media network, live and on tape, researching, developing and co-ordinating.  I enjoy being able to use words to express my thoughts to focus attention to debate an idea. The facts about events and news are analysed before reporting about them. People oriented; enjoy working directly with general public.

With a ‘can to do attitude’ I consistently demonstrate the ability to be extremely productive in a high volume and high stress environment.

SWOT ANALYSIS

STRENGTH

·         Can effectively communicate an idea to the related target audience

·         Extremely productive in high volume and high stress environment

·         Ability to analyse and interpret information

·         Skill to interact, co-ordinate, and get along with the co-workers and public contact

WEAKNESS

·         Take risk in times of contingency and unexpected circumstance

·          Work alcoholic

·         At times carry emotional tone to my story

·         Often get involved in  too much details of the event before reporting on them

OPPORTUNITIES

·         Good at preparing media kit based on existing situation and circumstance

·         Can use database, maps, and public records as source materials to deliver message effectively to the target audience

·         A strong writer who can multi-task under constant deadline pressure

·         Can use words to debate an idea

THREATS

·         Getting into details to debate an idea can sometimes lead to distorted content

·         Fail to meet the deadline at times of extreme unwarranted situation

·         Interpretation of information sometimes lead to negligible factual errors

EXAMPLE TO SUPPORT MY BRAND

There have been situations where my skill to communicate effectively has been rewarded. Lambadis are a group of rural community in Southern India. The community had been deprived of basic facilities. My opportunity to write about the deprived benefits for the community turned effective. The tone of the message was clear and effective. The article was based on background details. Database, maps and public records were used as source materials to debate the issue. My purpose of communication was clear. As the story wound up on the front page of the newspaper it got adequate attention. The Government took the issue seriously and announced benefits to the community. One of the long pending issues that got settled was to declare this community as Scheduled Tribe. This is one of the examples that reflect my brand.